Media Live

nice turns has built an audience of skiers who watch, engage, and share on-mountain content. Media Live puts that same content on your shop's feed every single month, tagged by mountain, terrain, and ski model. Your customers see skiing they recognize. Your account stays active year-round. You post without picking up a camera.

nice turns has been doing this a long time and made plenty of mistakes along the way. Every one taught something. Today nice turns runs one of the cleanest strategies on Instagram and Meta, which is why 97.3% of Facebook views come from people who do not follow the account. The account you see here is the engine behind Media Live. Shops that work with nice turns get that discipline built in, not spelled out.

• Your own private Dropbox folder, stocked with clips selected for your shop.
• Fresh set every 30 to 45 days. Clips rotate out as new ones rotate in. Files named by mountain, terrain, and ski model.
• Killington, Stratton, Windham, Hunter, Catamount, Jiminy Peak, and more.
• Trees, glades, groomers, bumps, powder days. Real Northeast skiing.
• No nice turns branding. Download, dress it up, and post as your own.
• Your set is yours for the cycle. No other shop receives the same clips at the same time.
• License is active only while your subscription is current. If you cancel or lapse, previously downloaded content may no longer be posted or used.
• In-Season Add-On (Dec to March): 3 to 4 fresh clips from the mountain every 7 to 10 days, in their own dated folder. +$49/mo.

• We start with a review of your account to see where it stands.
• We post for you. 3 to 7 days per week. The goal is daily.
• Captions and timing handled. Nothing for you to touch.
• Content matched to your mountain, your brands, your customer.
• Weekly check-in by email or text. Want more trees, bumps, or a new mountain? Reply and we'll work it in.
• No passwords shared. You grant access through Meta and can remove it anytime.
• Facebook and Instagram linked in Meta Business Suite if not already set up.
• You run the shop. We post the skiing.

• Pre-event content build: teaser reels, countdown posts, and a hero reel the night before you open.
• On-site filming: turns, product, staff, atmosphere, real-time edits.
• Live posting during the event across Instagram and Facebook.
• Collab posts on your account and nice turns: your shop in front of the nice turns audience.
• Staff spotlight content and employee feature reels.
• Post-event recap reel and story sequence.
• 1 edited Reel per day, 3 to 7 Stories per day. Pre-event setup reel and post-event recap edit included. All deliverables yours to keep and repost. Usage rights included.

• Pattern break: drone-style and 360 shots stood out from typical sale graphics.
• Community familiarity: recognizable local visuals triggered sharing among the shop's existing audience.
• Active skiing content paired with in-store product shots gave followers something they had never seen from the account before.
• Consistency: 15 Stories and follow-up posts sustained visibility through the full sale window.
• Clean execution: limited tags, simple CTAs, no paid boosts.
• Ski gear giveaway amplified sign-ups and new followers across both accounts, converting social reach into owned-channel contacts.

At the time of this campaign, nice turns combined reach across Instagram and Facebook was at the floor, not the ceiling. That number was roughly 59,000 views in 28 days. It has since grown to over 707,000 in a single 28-day period, a 12x increase, produced in the off-season with no snow on the ground. The shop's follower count spiked during the campaign and in the months that followed trended back down, most likely due to a drop in posting frequency and the absence of skiing content. nice turns has never stopped posting. The combination of consistent output and on-mountain skiing content is what Instagram rewards and what keeps an audience engaged. When that content is paired with what a shop already does well in-store, the result is something Instagram cannot ignore: personality, place, and product together.