• New Product Drop

    Fresh for winter 26: the Bashing Bump & Freida Ridge sweatshirt and the 15oz Bashing Bump & Freida Ridge coffee mugs. Free shipping in the continental U.S.

    Shop the Drop 

  • Got You On Camera

    🎿On-mountain filming and editing service from nice turns. This isn’t a GoPro strapped to your helmet — it’s a professionally directed highlight reel of your best laps.🎥

    Watch Edits Here 

  • 2026 Blizzard Rustler 10 Review

    ⛷️ New on the Blog
    We ran the 2025/26 Rustler 10 through trees, steeps, and spring bumps to see how it stacks up. Full review now live — shape, flex, and feel all covered.

    Watch the Full Review